Pitch your business for a chance to win a $10,000 cash prize along with $20,000 in business services, including mentorship from A-List Coaches and Entrepreneurs!

The Pitch allows moms across Canada who own a small business to participate and connect with other entrepreneurs during the competition and beyond while receiving expert feedback.

The Total Mom Pitch accepts applications from any legal resident / student in Canada who identifies as a woman and parent, regardless of profession, race, family status, age, sexual orientation, race, disability, and language, whether she is single, a legal stepmother, or adopted a child, and any women with children who owns a Canadian business and has started the business at least a year ago to date.

All applicants must accept contest rules, for full details See Here

Marketing partner
Export partner
Tech Sponsor
PR Sponsor
Shipping partner
Award Sponsor
national Sponsor
Top 5 Finale Sponsors
Supporter Sponsors
Community Partners

Getting You On A Higher Plane

The COVID-19 pandemic has greatly impacted moms all across the country. At The Total Mom Show™, we know that balancing mom life and business is a complex kind of jigsaw!

Maybe you’re working from a quiet(er) corner of your house while you hustle away – trying to figure it all out. You might not have a plan B, or savings.

What you DO know, is that you have passion and the will to give your idea a shot!

And we want to be there to help you.

What if YOU finally had the opportunity to:

Pitch your business idea
Win some money
Get legal support
Learn marketing strategies
Enjoy the power of mentorship
Access to business resources
Stay motivated

We want to help you take your business to the next level!

We’ll help you pitch to a group of judges who’ve walked the walk and can’t wait to meet you. These successful ladies will offer not only advice, but deep understanding. The cash is yours to invest in what you need most.

It’s YOUR chance to get supported around legal, business strategy, financial, marketing, mindset, branding, social media, e-commerce, and more!!

​Whether you are building a business or side-hustle, or are looking for a program to help you make all the right moves, we have got you covered!

“It was an amazing opportunity for me to stand up in front of a panel of successful judges, pitch the company and answer some tough questions about the problems we are trying to solve, our business strategy and our long-term goals. The experience also gave me the confidence to be involved in several other pitch competitions and speaker events in the last couple of months which have all helped to further promote our brand.”

Karen Klein

The Process

September 23, 2020 until November 12, 2020
November 20, 2020 - December 2, 2020
December 11, 2020
March 15, 2021

Round 1

Applications are open from September 23, 2020 until November 12, 2020

Round 2

Semi-finalists are announced on November 20, 2020; public voting is open from November 20, 2020 – December 2, 2020


Top 5 finalists announced on December 11, 2020; the 3-month accelerator begins ( announcement and finale promo)

The Live Pitch Finale

March 15, 2021 (digital event)

You are one step closer to your business goals

The Total Mom Pitch aims to break down the barriers that entrepreneurs face with access to financing, digital, marketing talent, and protecting their business legally. We know you’ve got a great idea – stop hiding it like the zebra-patterned leggings you’re wearing on that Zoom call
(nothing wrong with that, but hey). We want you to show us what you’ve got, and we’ll be the village that champions
you to the Final Pitch.

The Top Five Finalists will be announced on Friday, December 11, 2020, at 11:11am EST, kicking off the official start of the three-month-long Accelerator Program.

The Accelerator will offer private mentorship with some of Canada’s hottest incubators and receive special programming from organizations including Google, DMZ, EDC, a legal package from Henry Business Law, Media kit from Sinclair Creative Agency Inc., life coaching package from Coach Carey, financial templates and 1-hour mentorship from Buckley & Associates and mindset and confidence coaching by Eva Redpath.

All 5 Finalists will receive a membership to the Women’s Executive Network, Canadian Women’s Chamber of Commerce, & Rebel Office.

All applicants get:

  • All applicants will get a ticket to the digital finale happening on March 15, 2021
  • All applicants will receive an exclusive Total Mom Business Bundle (PDF Resource from all of our partners across Canada).
  • A shot at semi-finals, promoting your business on our platforms, and exposure across the country.
  • Getting one step closer to achieving your business goals & ultimately blazing the path for yourself and other women!!! (It truly takes a village!!!)​

Who’s who in our community of entrepreneurial women?

The Total Mom Pitch has aligned incredible mentors, coaches, judges and a board of advisors who will do more than support our finalists!

The mentors and coaches will be there to guide the Top 5 Finalists through the 3-month Accelerator Program. Until the Finale, our expert women will deep dive with the Finalists, offer generous support, challenge ideas, exchange experience, help them where they most need it, motivate them, and receive them with open arms. We have set up a tribe to welcome you and raise your business like a village that raises children.

Our Judges are successful and experienced women, who will be looking at each business from a unique perspective. They come from diverse backgrounds and walks of life, and together they form a powerful group that wants our applicants to succeed! They are the ones who will score applications, hear pitches, and ultimately deliberate on the qualifying candidates.

Finally, our Board of Directors comprises women and men, who maintain an eagle-eye view of the competition’s process and overall flow. They are experts in inclusivity and will do their best to champion each participant. They are there as a sounding board and will be happy to listen to and support ideas.

Meet the Judges​

Canada's successful and experienced women are waiting to meet you!

Meet Gillian Riley​

Gillian Riley is President & CEO, Tangerine Bank. She was appointed to this role in December 18, 2018, with responsibility for setting and driving Tangerine’s strategic objectives to solidify its position as Canada’s leading digital bank. She is also the Chair of Roynat Capital and the Executive Sponsor of The Scotiabank Women Initiative.

Since joining Scotiabank in 1994, Gillian has held senior leadership positions in Retail, Small Business, Commercial Banking and Operations groups. In her previous position as Executive Vice President, Canadian Commercial Banking, Gillian directed the management of several integrated businesses providing corporate finance solutions to businesses across Canada.

Gillian holds an MBA from the Barney School of Business at the University of Hartford in Connecticut and a BA in Economics from the University of Western Ontario. She is the Past President of the Canadian Club of Toronto and a Director of the St. Michael’s Hospital Foundation.

Meet Anna Sinclair​

Anna Sinclair is the Founder & CEO of The Total Mom Inc. which is a digital community, and event series that provide support to moms as they travel through their journey  of motherhood both personally and professionally. The Total Mom Show which is Canada’s first and largest holistic festival for moms focuses not on kids and babies, but on the overall well-being of moms and parents.

Anna has an extensive background in creative brand campaigns, brand exposure, event production, and content creation. Anna enjoys creating immersive networks that creates the space to empower moms of all backgrounds to achieve success in their personal and professional lives. As a savvy planner / manager / coordinator and entrepreneur who runs a lifestyle health and wellness family blog, Anna uses her platforms to make a difference in the world by connecting talented people together to make a difference in the industry and local and national communities.Her passion is to give moms access to support systems through brands, services, and expert advice.

She often partners with brands and companies as an influencer & content creator with a focus on helping women shine in their best light.

Meet Stacey Madge

Stacey Madge has served as Country Manager and President for Visa Canada since April 28, 2017. In her role, she is responsible for leading the Canadian market for Visa. 

Previously, Ms. Madge was a Senior Vice President in the International Banking Group at Scotiabank, overseeing retail and small business across 30 Latin American and Caribbean markets. 

 Prior to her role at Scotiabank, Ms. Madge was a Partner at McKinsey & Company, where she was a leader in the areas of retail banking, mergers and acquisitions, and sales force effectiveness. In her early career, she was an analyst for mergers and acquisitions for RBC Dominion Securities. 

Ms. Madge graduated from Queen’s University and holds an MBA from the University of Chicago Booth School of Business. She is based in Toronto.


Founder and CEO RevolutionHER (Mompreneurs)


Co-Founder and Senior Director,
Mabel's Labels Inc.


Product Lead, 


Chief Creative Officer,
 Hayles Creative


​Manager of Strategic Partnerships,
Canadian Women's Chamber of Commerce


Founder and CEO,
 Woman on Fire Summit


Co-founder and CEO,
Quill Inc.

Natalie Milne

Vice President of Content,
Ideon Media


MB Worldwide Inc


CEO and Founder,
Kids Physio Group


Co-founder and Director,

Our Board of Advisors​

The initiative brings together a diverse board of advisors to collectively contribute to the resources, and brainstorming around the nation’s most impactful competition for mom-owned businesses. Our board of advisors is committed to providing the highest level of integrity, guidance, and support to ensure the best possible experience for all participating mom entrepreneurs.


The Total Mom Pitch is a competition that aims to support entrepreneurship among moms. We believe that a community of women who stand together, succeed together and that is why we are connecting successful female leaders with ambitious moms.

The Pitch allows women across Canada to participate and connect with other female entrepreneurs during the competition and beyond while receiving expert feedback.

Busy moms are often challenged with time, resources and funding but are passionate and eager to turn their business dreams into a reality. The Pitch aims to give local start-ups an opportunity to be mentored and coached by women who want to share their wisdom and experiences giving the qualifiers an advantage in their business journey. The experts will help them see potential gaps in their startup that can lead to expensive mistakes and heartaches in the future.

The Total Mom Pitch is a competition that aims to support entrepreneurship among moms. We believe that a community of women who stand together, succeed together and that is why we strive to connect ambitious moms with successful female leaders.

The Pitch allows women across Canada, from all ages and backgrounds, to participate and connect with other female entrepreneurs during the competition and beyond while receiving expert feedback.

We know all too well that time is a challenge for moms, and it’s often difficult to juggle the personal and professional, as well as resources and funding. We also know that women are passionate and eager to turn their business dreams into a reality. 

Canada’s second annual Mom Pitch aims to give national start-ups an opportunity to be mentored and coached by women who want to share their wisdom and experiences. These women want to give the qualifying applicants an advantage in their business journey. The experts will help them see potential gaps in their start-up that can lead to expensive mistakes and heartaches in the future.

The idea is that we lift you a little higher, and you step into your power!

      • APPLICATION ROUND – Applications Open on September 23rd, 2020 and close on November 12th, 2020.
        • Application Deliberation – Judges narrow down the applicants that will move on to the qualifying round from November 12, 2020 – November 19, 2020

      • QUALIFYING ROUND – Qualified applicants will begin the public voting on November 20th, 2020 and close on December 2nd, 2020.
        • Qualifying Deliberation – Judges narrow down the semi finalists to move into the Top 5 from December 3rd, 2020 – December 10th, 2020

      • ACCELERATOR ROUND – The Top 5 finalists will be publicly announced on December 11th, 2020 followed by the launch of the Accelerator program where they will be coached and mentored for 3 months until March 11th, 2021.

      • The Top 5 will go on to pitch their business to the judges at a secret location and the grand prize winner will be chosen and announced by March 15th, 2021 based on the total score combined across various categories. 

The application fee is $21.09 + taxes. We have placed a pay-it-forward system in place for the application. That is why half of your application fee will be invested in funding current and future grants. By doing this, not only are you investing in yourself but also investing in other women, like yourself, looking for an opportunity to grow and scale their business. Together we are modelling a new way of investing in ourselves and the women proving that when we come together, we rise together.

Important note: this is a ONE-TIME fee and will cover the qualifying and accelerator round submissions.  All applicants will receive a ticket to the finale, as well as receive a Total Mom Business Bundle (the Holy Grail of resources) all for just applying.

We are using a 3rd-party platform to host this competition, please visit the Pitch page and follow the link. https://totalmompitch.thetotalmomshow.ca/ 

We are excited to get to know you! All you need to do in the application round is share some simple info that will allow us to get to know you and your business a little bit better!

You will be asked to create a profile to register your account here: https://totalmompitch.thetotalmomshow.ca/ 

You will then be asked to fill in your application (including a short bio, business description, a few basic questions, and the payment of the entrance fee of $21.09 + Taxes) and then click ‘submit’!


If selected to be in the 2nd round, you will be sent more details along with a request to submit a 2 minute video so we can show you off to the world. A detailed request will be sent to you with all the requirements outlined.

An incredible opportunity to get exposure, connect with and network with other powerful women that want to help you throughout this journey.

You will be one step closer to your business goals:

  • All applicants will get a ticket to the finale
  • All applicants will receive an exclusive Total Mom Business Bundle (PDF Resource from all of our partners across Canada).
  • A chance to get into semi-finals and have your business up on our platform giving you exposure across the country.
  • Getting one step closer to moving towards your business goals & ultimately standing for yourself and other women!!! (It truly takes a village!!!)


We believe that a thriving business and community develops by planting only one seed. When you apply, your contribution is like that seed that will grow into a support system for yourself and other moms just like you. It’s a double kind of investment that helps everyone get one step closer to their dreams. 

By applying, you will be included in our Invested Moms Database and will receive exclusive perks, special offers throughout the year, and more resources to support your business continually.

We take pride in welcoming you to the community!

The Top 5 finalists will all receive various prizes to help them continue building their business.

The 1st place winner will receive a $10,000 cash reward and other amazing prizes valued at $20k!

All prizing details can be found on the main Pitch page right here: https://www.thetotalmomshow.ca/total-mom-pitch 

The 5 finalists will be taking part in a 3-month accelerator program where they will consult with and be mentored by experts and build the ultimate business plan and pitch. With a series of Zoom meetings, one-on-one briefings, and online assignments, the participants and judges can connect.

Due to Covid-19 your safety is our priority. We want to make sure you get the best and safest experience as we follow you through this journey!  All coaching and judging will be done virtually. We are monitoring Federal and Provincial health and safety standards at all times to ensure that all interaction is according to the law.

The finalists will receive memberships to the Canadian Women’s Chamber of Commerce  and The Women’s Executive Network along with other prizes. The finalists Pitch to the judges and the winner will be selected to win the grand cash prize.

We have laid out everything we want to know in our application. We are looking for ambitious moms with a viable business and are ready to take the next step. Sounds like you? We can’t wait to hear more!

Your application will contain everything we need to know about you and your business. It’s a thorough process and score-based calculation, as well as the Judges’ perspectives and insights. We are looking for ambitious moms with a viable business and are ready to take the next step. Sounds like you? We can’t wait to hear more!

What stage of business do I need to be in?

This competition is available for all stages – from concept to already trading! 

  • Be running a scalable business that started at least 1 year ago
  • Run a business that is less than 5 years old
  • Have children
  • Have fewer than six people employed by your company
  • Open to Canadian Applicants Only.

Commission-based businesses and multi-level marketing businesses are not eligible for this program.

The Finale will be a ticketed digital business event with a live Pitch, with breakout rooms that our ticket holders can attend. We’re also preparing a (digital) afterparty!

Anybody is welcome to purchase tickets to the Finale.

The attendees will be a combination of the top 5, the Sponsors, the Community Partners, college/university students, small business owners, startups, execute female leaders, and members of the Canadian business ecosystem. All applicants of the Pitch program will automatically get a ticket to the event.

Sponsors and partners, depending on their level, will also be given tickets to give out.

More information to come.

The Total Mom Pitch Contest (“Pitch Contest”) aims to promote entrepreneurship of small businesses run and operated by mothers in Canada. It allows mothers across Canada who own a small business to participate and connect with other mom entrepreneurs during and after the closing of the Pitch Contest while receiving feedback from experts.

Due to the skill-based nature and the need for entrants (“Applicants”) to submit and fulfill the requirements set out in the Pitch Contest’s Application Form (See the Official Pitch Contest Rules [INSERT LINK]), each Applicant will be required to pay an administrative entry fee of twenty-one dollars and nine cents ($21.09) plus applicable taxes, to submit an Application to the Pitch Contest (“Pitch Entry Fee”).

Entries to the Pitch Contest will open on September 23, 2020 and will close on November 12, 2020. The Pitch Contest will be administered in five (5) consecutive rounds and will conclude on March 15, 2020. Selected Applicants (“Selected Applicants”) will have the chance to win a ten-thousand dollar ($10,000.00) cash prize and a prize valued at twenty-thousand dollars ($20,000.00) for professional entrepreneurship coaching services which will be issued to the final winner of the Pitch Contest (the “Prize”). Open to legal residents of Canada (excluding Quebec) who are of the age of majority in the province or territory of residence at time of entry. The final winner will be chosen by a panel of judges (the “Judges”) and announced on March 15, 2020 based on the total score combined across various categories. By entering into this Pitch Contest, an Applicant is indicating his/her agreement to be bound by the Pitch Contest’s rules (the “Pitch Contest Rules”). Full rules and entry details available at The Total Mom Show Pitch Contest, Official Contest Rules.

Canadian Applicants Only

This is for any mom who owns a small business and is ready to have more support in her life! This program is connecting ambitious moms with powerful women and successful organizations to access what is available for women in business across Canada! By simply applying, you will get a resources Bundle to save you time researching online, get a chance to win money and business services, connect with other moms and most of all build a village of talented people who can help you grow your business.